Challenge
- Structuring a product catalogue that catered to both individual and business buyers across diverse eco-friendly product categories with varying specifications.
- Balancing SEO requirements with a clean, conversion-optimised user experience that reflected the brand's green identity and values.
- Integrating loyalty and promotions functionality in a way that was easy for the business team to manage without technical support.
Solution
- Integrated a real-time inventory management system to give customers accurate product availability information and help the business maintain optimal stock levels at all times.
- Implemented SEO best practices across the platform to improve organic search visibility and drive consistent inbound traffic without reliance on paid channels.
- Developed a full suite of marketing and promotion tools including promotional banners, discount codes, and loyalty programmes to attract and retain customers.