Challenge
- Building a login and verification flow that balanced access control for professional B2B buyers while keeping the onboarding process straightforward.
- Managing a medical equipment catalogue with complex specifications and regulatory considerations, ensuring accurate and compliant product information.
- Integrating live customer support into a transactional platform to assist buyers with high-value, technical purchasing decisions in real time.
Solution
- Implemented a real-time inventory management system to keep medical equipment availability accurate across the catalogue, reducing order errors and stock discrepancies.
- Applied comprehensive SEO optimisation to improve search engine visibility and drive qualified B2B traffic to the platform organically.
- Built a customised login flow tailored to verified business buyers, with role-based access and a live chat support channel for high-consideration purchasing decisions.