Challenge
- Designing a background check and verification flow that was thorough enough to build trust but streamlined enough not to deter helpers from completing registration.
- Building a real-time availability system that accurately reflected each helper's schedule and employment status to prevent booking conflicts.
- Developing a bilingual communication experience within the app to bridge language differences between employers and helpers from diverse backgrounds.
Solution
- Streamlined the domestic helper hiring process by enabling households to search, filter, and hire verified helpers directly through the app, eliminating the need for in-person agency visits.
- Built trust and safety features including background verification and a ratings system, giving employers confidence in the reliability and track record of every helper profile.
- Integrated in-app messaging and video call functionality to enable direct communication between employers and prospective helpers, ensuring clear expectation-setting before commitment.