Challenge
- Building a recommendation algorithm that could surface relevant vendors from a growing marketplace while accounting for diverse wedding styles, budgets, and cultural requirements.
- Designing a real-time collaboration experience that felt natural for couples coordinating with multiple vendors simultaneously without creating communication overload.
- Integrating e-invitation and guest management features into a marketplace app in a way that felt unified rather than bolted on.
Solution
- Built a centralised vendor marketplace that aggregates photographers, caterers, florists, and other wedding service providers, allowing couples to discover and compare vendors without leaving the app.
- Implemented a personalised recommendation engine that suggests vendors based on each couple's style preferences, guest count, and budget — reducing decision fatigue throughout the planning journey.
- Developed real-time collaboration tools and integrated e-invitation management, enabling couples to coordinate with vendors and manage guest seating seamlessly from a single platform.