Challenge
- Curating and presenting the breadth of Singapore's tourism offerings — from heritage sites to modern attractions — in a way that felt personalised rather than overwhelming.
- Ensuring reliable location-based functionality across different device types and network conditions commonly experienced by international tourists.
- Designing an experience that could serve both first-time visitors unfamiliar with Singapore and returning travellers looking to discover something new.
Solution
- Designed an intuitive travel discovery experience that surfaces Singapore's attractions, neighbourhoods, and hidden gems in a format that is easy for first-time visitors to navigate.
- Integrated location-based features to provide tourists with contextual recommendations and directions based on where they are in the city at any given moment.
- Built multilingual support and accessibility features to ensure the app could serve Singapore's diverse international visitor base effectively.